Stephanie Baseman

 

Every one of us leaves something behind after this life. I hope to leave behind a world that is a little more beautiful.

 
 
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ABOUT ME

Hello, I’m Stephanie, an ultra-creative, beauty-infusing, OVER-THE-TOP-inspiring product designer whose true passion lies in solving impactful problems and creating flawless user experiences. The motivation behind my passion is the people I'm designing for--who they are, what do they like and dislike, what drives them, what do they think about, how do they live, what do they fear, what problem are they trying to solve--the list is never ending, but I believe the better I can know my user, the better I can design something they dream to use! I'm extremely meticulous (even under tight deadlines) and will settle for nothing less than pixel-perfect designs. I love brainstorming and working with a team to accomplish a common goal, and it is at my very core to inspire new ideas, innovate constantly, and bring different perspectives to the table.

 
 

 

EXPERIENCE

GoFundMe

(Worked remotely)

Product Designer, 05/2018 - 05/2019

Redesigned GoFundMe’s highest trafficked page for optimal visitor consumption with a primary focus on page load, layout and design.

Enhanced the charity fundraiser creation experience by addressing existing pain points and implementing new features beneficial to this segment.

Designed new features that empower organizers to motivate their team members through goal-oriented tasks and 1-to-1 outreach by text message and email.

Increased team member accepts by 36% through evaluation of the existing experience, including funnel drop-of, and identifying opportunities for improvement followed by implementation.

 

YouCaring

(Acquired by GoFundMe in April 2018) (Worked remotely)

Senior Product Designer, 04/2017 - 04/2018

Redesigned and rearchitected the fundraiser management experience, including a new white-label donation management solution.

Close to acquisition, co-led a 5-day design sprint for the fundraiser creation flow, as well as, drove the definition of business goals, user needs, and opportunities in redesigning YouCaring’s highest trafficked page.

Product Designer, 07/2016 - 03/2017

Created a new feature that enabled organizers to thank their donors by email or Facebook

Designed a new centralized destination where users could go to view and interact with all of YouCaring’s options to share their fundraiser.

Marketing Manager, 04/2015 - 06/2016

Designed, developed and executed through QA and launch an email lifecycle strategy, including unique welcome streams and automated triggers for organizers and donors.

Provided design support for internal and external, print and web, brand initiatives.

 

PayPal

Channel Marketing Specialist, 06/2010 - 03/2015

Designed a welcome tour experience for the PayPal app for new downloads.

Led the design and execution of a comprehensive email strategy, from a new member welcome stream and dormant user re-engagement testing, to customer response marketing and ongoing weekly affiliate campaigns.

Ideated and explored possible exclusive benefits and features for a new top customer program.

 
 

 

SKILLS

User Research

• Personas
• Demographics

• Customer Interviews
• Usability testing

• User journeys
• User stories and epics

 
 

Design Strategy

• Comparative analysis
• Product requirements documentation
• Project management

• Unified cross-platform strategy
• Content strategy
• Market research and analysis

• A/B or multivariate testing
• Funnel and conversion metrics analysis
• Stakeholder, QA, and engineering collaboration

 
 

UI Design

• Design principles
• Design system
• Brand and style guides
• Design exploration
• Ideation workshops

• Wireframing
• Rapid prototyping
• Interactive prototypes
• Design critiques
• Design QA

• Accessibility review
• Copy writing
• Information architecture

 
 

Tools

DESIGN

• Figma
• Sketch
• Adobe Creative apps
• Nucleo
• Dribbble
• Unsplash

PROTOTYPING

• Invision
• Whimsical

PROJECT MANAGEMENT

• Trello
• Confluence
• JIRA
• Asana
• Google Drive

USER TESTING

• UserTesting.com
• Optimal Workshop
• Google Forms

COLLABORATION

• Abstract
• Zeplin
• Slack

 
 

RECOMMENDATIONS

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Stephanie is an excellent designer and communicator. She is very attentive to the needs of her product and engineering partners, offering high-caliber output, clear documentation, and expert perspective. She also manages her time well, recognizing and addressing the most urgent work first while setting proper expectations. I’m thrilled to have worked with Stephanie. She is a very friendly and compassionate collaborator and well-rounded product designer. I highly recommend working with her.

 
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"Stephanie was a Sr Product Designer on my team responsible for the two largest initiatives during my time at YouCaring. I was consistently impressed not only by the quality of her work (wire framing, prototyping, usability testing, hi-fi spec work, etc) but by her speed. Over the time she worked with me I gave her two pay raises and a promotion which is a testament to how good I think Stephanie is. Excited to see the amazing product experiences Stephanie brings to the world in the years to come.

Reasons I would hire Stephanie again in a heart beat..

1) Ownership Mentality - I worked very closely with Stephanie for the first year and was eventually able to step back and let her take the lead fully as her work consistently exceeded my own expectations.

2) Beautiful design deliverables - Stephanie’s spec work was beautiful and easy to understand. She helped move us to Zeplin for redlining frontend designs and transitioned our visual specs to Interaction flows which reduced total development time and throw away work.

3) Sweats the details - Stephanie strived to bring consistency to our logged in experience setting the foundation for our Design System that standardized buttons, colors, fonts, and components across the site."

 
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"If I owned my own company, I would hire Stephanie. I had the pleasure of working with her for two years, one as her mentor and one as her direct manager. Stephanie is a triple-threat in the marketing world because:

1) Stephanie is a highly-gifted designer with vision. Not only can she bring her own ideas to life, but she can interpret teammates’ ideas and translate them into designs which create beautiful user experiences while supporting business goals.

2) Stephanie has learned core marketing functions including project management, peer & cross-functional management and business analytics. Over the past year, Stephanie has managed internal and external partners, while building her knowledge base of operating systems, data-capabilities and test & control strategies. She consistently sought out subject-matter experts to fill in her knowledge gaps, becoming a stronger, more informed marketer.

3) Stephanie is delightful to work with, consistently receiving outstanding peer-feedback. She arrives every day with a positive attitude, looking for something new to learn. She is highly trustworthy, responsible and respectful in all facets of her work and treatment of others.

I would highly recommend Stephanie to any firm looking for a multi-talented designer/marketer, who can quickly pivot between work streams, getting projects out the door!"

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